Big Power, Zero Drama: A New Conversation about Clean Energy

How can the clean energy industry build stronger consumer support for America’s energy future?

During this session, we’ll explore the strategy behind Big Power, Zero Drama, a new industry-led consumer marketing campaign from Our Energy, a new non-profit dedicated to consumer education. The campaign is designed to reach the Movable Middle in America, and engage them in a new conversation about clean energy.

The heart of this new conversation is simple: a non-partisan message about America’s growing need for power from a variety of sources, and how wind and solar will provide the abundant energy we need to build a stronger and more resilient future.

We’ll examine how the campaign positions clean energy as relatable, culturally relevant, and embedded in everyday American life, with new messengers and new content designed to win hearts and minds.

The PowerTalk will provide an inside look at the industry-led campaign strategy, data, rollout plan and a preview of the ads and creative assets ahead of launch. The conversation will also include the longer-term plan to scale this campaign, with industry’s support, in the future.