M&M’s launches new Fans of Wind campaign

Just yesterday, Anheuser-Busch announced it was buying enough wind energy from an Oklahoma project to meet half of its electricity needs. Now, M&M has launched a new Fans of Wind campaign:

Fans of Wind


Mars, M&M’s parent company, buys enough wind from projects in Texas and Scotland to make all of the M&M’s sold worldwide.

Even better, the news from Anheuser-Busch and M&M’s isn’t unique. Wind increasingly powers Fortune 500 decisions about energy.

“It is critical that we continue developing the renewables, because, believe me, at the end of the day, if the Facebooks and the Googles and the PayPals and the Amazons think that we are not committed to renewable energy, they will not come here. Period, end of story,” Ohio Gov. John Kasich said last month.

Recent history proves Gov. Kasich right. Here’s Apple CEO Tim Cook explaining why his company chose to build two new data centers in Iowa:

“For us, (access to wind is) kind of a gate. If we couldn’t do that, we would not be here. To Iowa’s credit, Iowa saw this and had the vision to work with the utilities and so forth so it could happen. I think that says a lot about the people here and how they work together.”

For the local community, those data centers will create 50 full-time jobs in a new industry, on top on hundreds of jobs during the construction phase and $1.4 billion of investment.

From General Motors to General Mills, access to wind is influencing where companies build new factories, data centers and headquarters. All of these examples show that states open to developing their wind resources have a leg up when it comes to attracting new businesses, and that creates opportunities for their residents.

I’ve written about corporate buyers of wind twice in less than 24 hours this week. History says it won’t be long before we return to this topic.

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